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Advertising on AmericanTheater Web
Advertising on AmericanTheater Web
AmericanTheater Web has proven itself to be one of the galvanizing performing arts sites on the World Wide Web of the past year. Launched in September 1998 AmericanTheater Web was created to fill a void on the Web, a site dedicated to the coverage of American Theater in all of its forms throughout the 50 states. The importance of AmericanTheater Web was instantly recognized by media throughout the country and in its first year, the site has grown in both scope and in audience.
As AmericanTheater enters its third year, the site’s parent company, Aisle Be There Entertainment, has committed itself to aggressively securing the site’s position as the de facto one-stop theater site on the World Wide Web. With its coverage of over 1,500 theaters from all 50 states, listings of thousands of productions, news, special offers, and special features, AmericanTheater Web is already visited by thousands of visitors each month – theater professionals and theatergoers alike. Updated throughout the day, seven days a week, from source across the country, AmericanTheater Web is providing the most wide-ranging coverage of theater is the United States.
Offerings for Web Advertisers
AmericanTheater Web works closely with its advertisers to develop on-line campaigns that maximize their presence on the site.
- Customized ad placements – advertisers can have their banners placed on pages that reach audiences interested in specific geographic regions or placed in such a way to achieve national exposure.
- Flexibility in ad placements – advertisers can, pending availability of pages may request to have their banners moved during the course of their advertising relationship with AmericanTheater Web
- Customized reporting – each month AmericanTheater Web will provide the advertiser with detailed information about the number of impressions, the domains/users who have viewed the advertisers banner and the "click-through" rate generated by the advertisement.
Value Added Options for Advertisers
AmericanTheater Web will work with its advertisers to enhance their relationship with the site and its visitors.
- Ticket giveaways/discounted ticket prices to AmericanTheater Web users - this will instill brand loyalty among AmericanTheater Web users and prompt them to visit the advertiser’s site more frequently. It will also serve to familiarize them with the organization’s work. These offers will be made across the board to AmericanTheater Web’s national audience – attracting theatergoers who might not otherwise know of the production or theater’s work.
- Advertisers who wish to create further exposure for their theater and productions can highlight artists through special announcements, on-line "chats" and news features.
- Access to AmericanTheater Web’s burgeoning mailing list for promotional mailings and email offers
Conclusion
AmericanTheater Web is a unique hybrid – a Web site that is founded in promoting the extraordinary work of America’s theaters, both large and small. In its short time on-line, the site has reached over 100,000 people. Its advertising and promotional campaigns make it prime for expansion in the months to come. An advertising partnership with AmericanTheater Web represents an extraordinary opportunity to reach a "wired" audience with an interest in attending theater in a much more targeted fashion than that of traditional media.
For more information, email info@americantheaterweb.com.
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