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Using ATW to Promote Your Site
This section is designed to help give you an idea of how you can use AmericanTheater Web and its features to promote your theater's work.
Contact Us With Updates and Production Listings - When ATW started, it was relatively simple to look at theater sites to find out what was going on. With the number of theaters on the site at nearly 2,500 it is impossible for us to visit each site to find out what is going at your theater. We don't want to add to your work or increase your expenses. Emailed press releases are great for this purpose. It ensures that we have the most current production information for your theater and thus, gives ATW's nearly 2,000 daily visitors the widest selection of shows to explore. If you prefer, releases and announcements can be sent through "snail mail" as well. Press releases and other materials are also extremely important for us to have on hand as we decide upon which shows to highlight in ATW Picks each week.
Announcements, Message Boards, Chat, and More - All of these features are part of ATW to foster a sense of community and are there to help you promote your theater's work.
- Announcements - there are 12 different categories for announcements - ranging from audition notices to calls for volunteers, from announcements of extensions to special ticket offers. With ATW 3.0 and MY ATW, these announcements are "broadcast" whenever a user visits your theater's listing or site. It's a great way to augment your existing subscription lists, etc. We will continue to post announcements that are sent via email but it announcements posted by the theaters are posted on a much more timely basis.
- Message Boards - The Message Boards are ongoing "discussions" relevant to issues facing theaters today. Currently, there are four topics that have been established. We would like to have more but would request input form you as to what you would like to see there.
- Chat - With the ATW 3.0, we've implemented Chat features that are equal to those on American OnLine. Separate Rooms can be established for discussions, we can host moderated chats with artists -- great for promoting an upcoming show -- and much more. The rooms are also available for private "conferences" should you want to gather a group of professionals together for a round-table discussion.
- More - ATW 3.0 now has a link to your theater's logo on your listing. This is a great way of 'branding' your theater's image at AmericanTheater Web. In early 2001, there will also be links to images of seating charts, an email for the theater (should you want one), and for those theaters producing new works, an indication of how an author may (or may not) submit a script for consideration.
Add an ATW Search To Your Site - This is a great way to enhance your theater's site. You can now add a search of the ATW database to your site! Simply copy a small amount of HTML code into your pages and your visitors will have the ability to look through the listings as well. For an example of what the search looks like, click here. To get the code, click here, and save the window that follows as a text file. Then, just copy and paste it onto your site!
ATW Coupon Booklet - ATW's subscriber list continues to grow. These are dedicated theatergoers from across the county. Rather than send the list members individual emails each time an offer becomes available, we would like to implement a "coupon book" that will be sent out on a weekly basis. In the coupon book, there will be the offers available from all of the theaters listed on ATW that week. The list member will then have the opportunity to choose from offers that are available in his or her area. The Coupon Book" will be mailed every Monday morning. To be included in the coupon booklet, please submit your ticket offer to ATW no later than 5 PM on Friday.
All of these features are designed to help attract new audiences to your theaters and to create a sense of community between theater professionals and theatergoers. Please do not hesitate to contact us should you have any suggestions for additional features that we might implement.
Ways to contact ATW:
email: info@americantheaterweb.com
Mailing Address:
AmericanTheaterWeb
161 Merry Mount Street
Staten Island, NY 10314
ATTN: Andy Propst
Some Useful On-Line Forms:
See also:
Other Promotional Ideas
Some Basics About Web Sites
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